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1. Up-sell to your customers. For starters Cheap Alex Mack Jersey , they already know and trust you, plus they have demonstrated a willingness to buy. So if they are given the option of a volume discount, for example, they just might jump at the opportunity to buy more.

2. Cross-sell to your customers. People appreciate convenience and choice. Be sure to provide both by making additional products or services available that complement and enhance your customers?buying experience. For example, if a customer buys a product from you that requires batteries, be sure to offer him batteries at the time of purchase. Otherwise he聮s likely to be frustrated when he gets home and discovers that he needs to head back out to get some batteries?possibly from someone else聮s business.

3. Ask your customers for referrals. The best place to find new customers is through your existing customers Cheap Vic Beasley Jr Jersey , assuming they are happy of course. So ask them. Believe it or not, they聮ll be glad to help.

One way to do this is to generate a list of prospects you think one of your customers may know. Show her this list and ask if she knows anyone on it. If she does, ask if you might use her name as a reference, or better yet, if she might make an introduction for you. If she doesn聮t know anyone on the list, ask if she knows of someone whose name should be on the list. It聮s a simple approach Cheap Matt Ryan Jersey , but more times than not, it will get you in front of a warm lead.

4. Develop a CIA list. If you want to grow your sales, you need to get the CIA working for you. That is, the Center of Influence Advocates. These are people, other than yourself, whom your clients consider to be experts. Identify these people and get to know them. Show them what you can do for their customers and find out how you can help them as well?joint marketing or lead sharing Cheap Devonta Freeman Jersey , for example. After your customers, a lead from a CIA member is as strong as they come.

5. Create a value driven seminartalk. This is a great way to get your message to your market while positioning you as an expert in your field. It聮s one of the most powerful ways to generate sales because for a significant period of time, you have the undivided attention of a group of prospects. It doesn聮t get much better than that.

6. Systemize your sales processes. Every prospect is different, but if you think about it, you probably go through many of the same steps each time you make a sale. If you have a team of salespeople, find out what the best ones are doing and write it down. Then Cheap Julio Jones Jersey , turn the best ideas into a repeatable sales system that everyone on your team can utilize. You聮ll find this one simple concept will bring your entire sales force up at least a couple of notches from before.

7. Stop selling and start helping your customers to buy. This is really the difference between the traditional sales model and the new consultative or customer relations model. Buyers are significantly more sophisticated today than they have ever been. They will still buy, but in this age of information, they聮re not looking to be sold. They聮re looking for an expert who will help them make the intelligent choice that is just right for them. The customer relations approach to selling means you might not make a sale every time, but if you focus on your client聮s needs, rather than your own, you聮ll make a life long customer. Something that Cheap Deion Sanders Jersey , over time, is significantly more valuable.

8. Track and analyze your sales processes. Once you have a sales system in place, you聮ll want to keep improving it. The only way to do this is to carefully track your results. There are many ways to do this and as many software titles available to help, but what聮s most important is that you stay the course. It聮s impossible to pull good information out of a system that no-one is using consistently. In fact, partial information can be more problematic than no information at all. So begin by getting everyone on board. Then track your progress and make your improvements. You聮ll be successful if you think of it as a marathon, rather than a sprint.

9. Hold regular sales meetings. Meetings can be a big waste of time Cheap Qadree Ollison Jersey , but with a proper agenda, schedule and leadership, they can also be the catalyst that ensures your success. So don聮t discount them. Your salespeople need to set goals. And regular sales meetings are the key to keeping them on track, holding them accountable, and giving them feedback on their progress.

10. Create a variety of lead generating (prospecting) systems. The more fishing lines you have in the water, the more fish you are likely to catch. So keep on experimenting and every time you find success Cheap John Cominsky Jersey , turn it into a repeatable system. For example, a healthy mix might include advertising, publicity campaigns, public speaking, direct marketing, customer appreciation events Cheap Kendall Sheffield Jersey , and so forth.

About the author:

Mark Wardell is President and Founder of Wardell Professional Development, a business consulting firm, focused on the unique needs of smallmid sized growth companies.

Wardell Professional Development

Email: info@
Phone: (604) 733-4489



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